Shoppable video is transforming the way customers shop online. But when it comes to choosing the right format, Cards, Stories, or Sticky, which one actually drives the best results? At Tech Wishes , we built Glow Videos , a powerful shoppable video app for Shopify that supports all three formats. Based on usage data from 50+ brands, here’s what we’ve discovered. 1. Cards: Conversion-Boosting Powerhouse Cards are embedded product videos for eCommerce that appear directly on product or collection pages. They cater to customers who are already interested and need that final nudge to purchase. Why it works: Pairs perfectly with high-intent shopping behavior Ideal for product demos, fit checks, and visual storytelling Data : +85% average conversion uplift +35% time on site -22% bounce rate Best for : Tech gadgets, fashion, home decor 2. Stories: Discovery Meets Shopping Stories are Reels-style videos that appear as swipeable content on your Shopify store. Think Instagram meets...
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