Shoppable video is transforming the way customers shop online. But when it comes to choosing the right format, Cards, Stories, or Sticky, which one actually drives the best results?
At Tech Wishes, we built Glow Videos, a powerful shoppable video app for Shopify that supports all three formats. Based on usage data from 50+ brands, here’s what we’ve discovered.
1. Cards: Conversion-Boosting Powerhouse
Cards are embedded product videos for eCommerce that appear directly on product or collection pages. They cater to customers who are already interested and need that final nudge to purchase.
Why it works:
Pairs perfectly with high-intent shopping behavior
Ideal for product demos, fit checks, and visual storytelling
Data:
+85% average conversion uplift
+35% time on site
-22% bounce rate
Best for: Tech gadgets, fashion, home decor
2. Stories: Discovery Meets Shopping
Stories are Reels-style videos that appear as swipeable content on your Shopify store. Think Instagram meets eCommerce — immersive, snackable, and fast.
Why it works:
Drives engagement and FOMO
Great for new launches, offers, UGC, or styling tips
Data:
+63% average conversion uplift
+28% session duration
+3.4x engagement vs. static banners
Best for: New arrivals, trending products, influencer reviews
3. Sticky: Always-On Persuasion
Sticky videos are floating video bubbles pinned to the screen. They follow the user as they scroll, perfect for explaining USPs or answering objections in real time.
Why it works:
Keeps your product message visible
Helps reduce drop-off and answer common questions
Data:
+42% average conversion uplift
-14% cart abandonment
+19% add-to-cart rate
Best for: Everyday essentials, how-to explainers, service-based products
So, Which One Converts Best?
The truth is all three work brilliantly when used strategically.
Advanced Strategy: Combine Formats for Funnel Domination
Why choose when you can combine? Here’s an example of how leading D2C brands use all three formats across the funnel:
Stories on the homepage or collection pages to spark interest
Cards on product pages to drive decision-making
Sticky video on cart or checkout pages to reduce drop-off
By implementing this layered approach, one client in the beauty niche saw:
+142% increase in completed checkouts
-38% reduction in bounce rate
+74% increase in repeat customer rate
Why Glow Videos Wins
Glow Videos is the only shoppable video platform for Shopify that offers:
All 3 formats (Cards, Stories, Sticky)
No impact on page speed
Unlimited video views
Custom CSS/JS options
GA4-ready analytics
YouTube + Instagram video import
And yes, it comes with a 30-day free trial.
Final Thoughts
If you're using product videos in eCommerce, it's time to go shoppable. Use the right formats at the right funnel stage to boost sales, reduce bounce, and elevate UX.
Ready to convert your views into checkouts? Try Glow Videos, the ultimate shoppable video app for Shopify.
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